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Luxury fashion house, Tom Ford, celebrated the launch of their latest Ombre´ Leather Eau de Parfum at a celebrity studded (Lil Nas X) event activation in LA. The campaign and event took on a Western movie theme and was held at Saddles, adorned with a mechanical bull and a background mural of the Grand Canyon. Bajibot was tasked to create an Instagram face filter using Spark Studio, Meta’s (Facebook) native AR application.
There are over 50 factoids, interactive infographics, videos, and articles for the viewers to explore. To house all the content, Bajibot built a robust custom CMS system. This allows for seamless content updates by the administrator for all the walls in all the Corteva offices.
The Tom Ford Ombre´ Leather Perfume Instagram filter had over 15k impressions within seven days. The teams over at Tom Ford and Elephant were pleased.