Working in the digital creative advertising space can be incredibly fulfilling and working with Nutiva was a prime example. Bajibot executed the redesign for the new nutiva.com. The challenge was how to best tell their important Nutiva stories, which involve sustainability, fair modes of trade, and supplier chain and production, whilst equally displaying the products and e-commerce. We were up to the challenge! Our aim was to pivot the website to be content-driven. We focused on brand awareness, establishing Nutiva as the authority that they are through their Thought-leadership in the health and wellness food space.