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Timex asked Bajibot to deliver a digital campaign that would help drive brand relevancy. We aligned Timex’s signature Indiglo feature with the Earth Hour movement. Bajibot created a WebGL pledge site where users were encouraged to share what they planned to do for Earth Hour. In addition to the site, we created shareable social content to drive awareness.
We carved out a social strategy to help raise brand awareness for Timex. By partnering with the Earth Hour cause, we were able to accomplish Timex’s goal. Bajibot also created an influencer outreach program that spread their sustainablity message.
IMPRESSIONS /NO PAID MEDIA : 18 MILLION TIMEX DONATED /WORLD WILDLIFE FOUNDATION : $1 PER SHARE