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As NFTs fluctuate in value paired with consumer mistrust: “Is this just another fad”. We are here to say NFTs are here to stay, as is web3. But not as jsut pieces of art, but tockens that hold utility and value. With the NFT craze at it’s peak, Bajibot was tasked to come up with an NFT oriented campaign for fashion brand Original Penguin to increase relevancy and awareness of the brand for Generation Z and young Millennials.
Bajibot came up with a WebAR+NFT+Cause marketing campaign. Throught the power and reach of influencers. We engaged 8 popular TikTokers to express their art onto a 3D penguin. Then, we minted the 8 3D penguins into NFTs and invited target audiences to our Miami-Vice themed AR showroom, where users could bid for auction on the penguin NFTs.
All auction proceeds were donated to FreeArtsNYC, a New York based non-profit education organization that helps underprivileged children through creative arts.