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Our awesome partner at Yahoo! Creative Studios reached out with an idea for McDonald’s Canada- a gamified campaign that brings awareness to Gen-Z’s and drives a desire to work at McDonald’s. We proposed a Kitchen-Dash type mobile-1st game, with some game play tweaks to make it more “camaraderie” oriented. We co-pitched the idea with a few game screen mock-ups, and Crush the Rush Crew game was sold and produced!
Our 3D team designed a McDonald’s drive-through as the game stage and 7 diverse characters as McDonald’s employees to deliver the rapid orders coming in from the drive-through window! We handled game design, UX/UI design, and 3D animation. The Crush the Rush Crew mobile web-game was developed with Unity to deliver the 3-dimensional game experience on the web, no app download needed.
5.8 M Items Cooked &
2.1 M Orders Served.