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Bajibot was tasked with creating the entire social ad content for the Amex Merchant Financing campaign to visually showcase how American Express helps small businesses grow! In collaboration with Ogilvy New York’s in-house copywriters, Bajibot came up with the unique visual style and created the treatment, animation, and execution across all social platforms, including the bulk OLA units and email marketing templates.
Besides coming up with a creative visual approach that’s both attention-grabbing and effectively convey’s the message, the challenge was also to organize to produce such a large number of deliverables within the given timeframe. Our storyboard artists worked closely with our animators and designers to create our animation within a square format canvas, which allows the content to easily fit within various ad formats such as the leaderboard, skyscraper ad units, mobile units, email templates, and Facebook, Instagram ads, etc.
We delivered a stunning fleet of rich and standard ad units, social ads, YouTube, and email templates, with consistent visuals and messaging across all platforms.