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Bajibot was tasked to completely revamp Dang’s online presence from scratch, corresponding with their brand overhaul. The challenge came directly from Dang’s CEO Vincent Kitirattragarn: “We want our new website to convey Dang’s brand story! And we also want to increase sales through the new website…” . Basically, the perfect website! We meticulously conducted a design & UX research process, while closely working with our Shopify e-commerce development team to come up with the most optimized UX design, also maximizing Shopify’s platform capabilities. We began by identifying Dang’s target consumer profiles & went through a series of focus group interviews and testing, then crafted a UI that conveys Dang’s rich heritage, flavor & its health-conscious brand DNA.
The new Dang website also integrates clever animations to seamlessly promote each of their 3 main product lines. Without being too “salesy”, the animations are fully able to lead the shopper’s attention down the sale funnel. Shoppers can easily configure their orders into subscription-based purchases- a great idea, since Dang bars are the best tasting keto brand on the market!
The brand new DangFoods.com received rave reviews from both the health food and web design industries. Bajibot can’t wait to submit the site for various industry awards.