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I know what you think, Metaverse is a thing of 2022, and it was a failure! The fact is that the Metaverse plays a big part in the Web3 evolution and is far from over. What off-railed the Metaverse in 2022 was that the industry treated it as a gamification, rather than a true-to-brand experience. Moving into 2023 and the future, the Metaverse will play a critical role in the event activation realm, offering experiences that physical events lack or working as a mirrored experience between the physical and digital world, an immersive website….We’ve been working very closely with advanced Metaverse platforms, such as Spatial.io, and leading avatar platform, Ready Player Me, and are looking for creative partners who are committed to taking their brand experiences into Web3 in a meaningful way.
Our creative technology team collaborated with Yahoo Creative Studio to design and built a brand-agnostic meta-event world which guests can easily enter into with their ReadyPlayerMe avatars. Imagine Coachella, but for one dedicated brand experience. Our first example was made for NorthFace, and showcases the latest season’s outerwear line in a three-story exhibit hall. There’s also a main area right outside of the exhibit hall, where all attendees will be spawned into the world, a DJ booth, a pool, and a ginormous display panel, all custom-made for NorthFace. A teleportal can teleport avatars to the peak of a snow mountain, a riverside campsite, a sand dune, or up high on a hot air balloon!
We hold confidence in the development and application of Metaverse in 2023, where brands will utilize the social virtual platforms in a more practical and true-to-brand fashion.
We hold confidence in the development and application of Metaverse in 2023, where brands will utilize the social virtual platforms in a more practical and true-to-brand fashion.