Menu
Each year millions of Americans face the reality of living with mental illness. Bajibot collaborated with Yahoo!, Verizon Media/Ryot New York and the Made of Millions Foundation to come up with this meaningful experiential campaign to both increase general mental health awareness and encourage those who are experiencing mental illness to Open Up Together about their mental health issues and seek help and support.
The Open Up Together campaign utilized real-time web-based Augmented Reality technology to bring tens of thousands of users together to express themselves through twelve uniquely designed AR face filters, illustrated by celebrity illustrator Charles Williams. Each filter represents a state of mind related to a mental health condition- from Overwhelmed, to Unsure, Inspired, Mindful, Healing, and Numb… At the end of the experience, users are invited via SMS to launch a larger AR Mosaic ring wall in their space made up of all the submitted face filters! The AR Mosaic projected a deep sense of community and togetherness!
We were extremely happy with the end results from the collected metrics. Most importantly, we contributed in helping to drive awareness to mental health conditions that are often neglected or unspoken about.