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It all began in 2016… our fridge was fully stocked with beer and so were our bellies! Suddenly, in an attempt to cut calories and to get buzzed a bit faster we upped our proof to 90. We had the idea to create an educational app that would pair whiskey enthusiasts with the best bottle for their pallet. Bajibot approached Buffalo Trace Distillery with “Craft Your Perfect Bourbon” shortly thereafter. Our CGI team was tasked with communicating the whiskey making process in a visually engaging way. We started with a web application, and grew into a native mobile platform for B2B sales and direct to consumer downloads.
Buffalo Trace requested we transform the “Craft Your Perfect Bourbon” platform into a Kiosk for event activation and tourism initiatives. We launched this in 2017.
Increased demand for Buffalo Trace’s whiskey was not the purpose of this project. After all, it takes years to age whiskey and the brand was already in high demand. The app we created helped the brand gain insight into what type of bourbon they’re consumers wanted. After hundreds of thousands of user sessions, a special “People’s Choice” select was created and is currently aging in a warehouse at the distillery.