CORTEVA AGRISCIENCE

Interactive Wall

Formerly an agricultural unit of DowDuPont, Corteva became a publicly-traded company in June 2019. Bajibot collaborated with agency partner Ogilvy to design and build 11 multi-touch interactive wall experiences for Corteva’s offices across the United States. What’s unique about the project is the multi-user aspect of interactivity. The multi-touch walls allow up to 32 simultaneous touch points at once. Together, Bajibot and their agency partner envisioned the “wall” to project different stages of messaging dependent upon the distance of the viewer from the interactive wall. When afar, viewers see a Times Square sized video wall displaying a montage of the Corteva story. At mid-range, viewers receive more detailed messaging about Corteva Agriscience while also seeing others interact with the wall. When up close and interacting with the wall, they can navigate between different Corteva environments, from satellite to seed.

Back-End Challenge

There are over 50 factoids, interactive infographics, videos, and articles for the viewers to explore. To house all the content, Bajibot built a robust custom CMS system. This allows for seamless content updates by the administrator for all the walls in all the Corteva offices.

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The Results

The launch day was epic. Corteva Agriscience offices around the globe all synchronized to celebrate on the day Corteva IPO went public at the NYSE. Our interactive walls were launched in their designated locations, in the newly renovated lobbies, to greet visitors from all over the world.