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To celebrate IKEA’s 75th Anniversary, IKEA’s AOR Ogilvy New York launched a 5-day pop-up event in New York and Chicago where they brought 4 featured rooms from their new 2019 catalog to life! Event attendees were invited to go on a scavenger hunt for 75 trivia tags hidden among the furniture in the 4 IKEA rooms. By simply logging on to the IKEA Trivia game web app url, attendees could scan the trivia tags and enjoy answering trivia questions. Anyone who answered all 75 trivia questions correctly was entered into a sweepstakes for a chance to win a room makeover by IKEA!
In addition to creating a fun trivia game experience, we also wanted to help celebrate IKEA’s 75-year history! We illustrated over 30 iconic pieces of IKEA’s classic furniture, characterizing them and placing them throughout the trivia game experience. For this trivia-centric experience, we keep the UX streamlined and UI design minimal to ensure event attendees enjoy the game instead of figuring out how to use the app.
CONSUMED /MEATBALLS: 25,200