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Bajibot teamed up with Story Worldwide to rebrand the Innovative Cannabis Company- Harvest Direct Enterprises. They invented a proprietary technology called LACY that will revolutionize the world of medicine! It switches out harmful and expensive medicines with safe,natural, and inexpensive alternatives. What is LACY? It’s a process whereby up to 98% of the potency from a Cannabis flower is extracted, which makes it (for the first time) measurable and prescribable by doctors to treat various illnesses.
With a stigma attached to all things cannabis, our task was to identify and highlight their brand story and mission. We then extended the brand story and designed the brand identity with visual packages, a website, and a 90 second brand video for their big debut announcement at the MJBiz conference.
The launch video successfully and effectively conveyed their mission, plus visually explained the cutting edge LACY technology without taking the crowd through a boring chemistry lecture! We received a round of applause from the clients!