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In the world of basketball, male athletes are generally only promoted. But Degree flipped the switched and focused deservedly so on the female athletes. Bajibot teamed up with Yahoo! Creative Studio once again to promote and empower female athletes! Sponsored by Degree, we created a NCAA March Madness Bracket Challenge for college women’s basketball! Users can create up to 3 of their own brackets and win some serious prize money!
Our team had a full on NCAA March Madness Fever for this project! Designing the most fluid UX to get users to either make their own pick or simply select an automatic pick by our system for fast draws. The NCAA Women’s Basketball Bracket Challenge microsite was fully custom built, with the integration from Yahoo’s designated sweepstakes vendor’s proprietary API. This was a three-phase campaign, where the website was built to easily update to include messaging for each phases.
and 6,000 brackets made