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NBCUniversal takes DE&I to the next level. They truly understand the importance of Diversity, Inclusion and Equity. NBCUniversal’s EDGE is the industry’s first business capacity building program. Bajibot’s own founder was enrolled in the program. We were tasked to create an animated video for NBCU’s internal teams in the NBCUniverse. These videos can often come across as boring PSAs, so we pitched an episodic approach. Because DE&I is a complex and sensitive topic, we chose to use vibrant 2D animation, rather than the complications of a live action shoot. We executed the scripting, copywriting, animation and music sourcing for both animations.
Supplier diversity is both a global trend and is essential to our way of life. The challenge is that programs on this topic often look generic and aren’t creative or meaningful, therefore the information is lost on their audience.
We wanted to take a different approach- one that would be more engaging to the viewer and incentivize them to incorporate DE&I into their vendor hiring. Therefore, we took an episodic approach to animation.