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We conceptualized and pitched a Virtual Reality Tour of the 400+ acre national historic landmark – Buffalo Trace Distillery.
Back in 2016, we believed that in the near future “virtual experience” would evolve out of limited entertainment and practical usage, and become more of an experiential platform for users to virtually experience a branded location or space… sounds like we predicted the Metaverse in 2022!
Brands can now virtually deliver messaging that traditionally could only be experienced through being physically on location. Two years in the making, building a fully interactive, photorealistic, and scalable digital replica of Buffalo Trace Distillery was an ambitious task. We started by going to Frankfort, Kentucky to shoot and collect ed high-res reference materials, drone photography, archival architecture blueprints, measurements, and texture samples of every inch of the entire distillery. Then, we reconstructed the distillery by building in 3D and using the Unity engine for full interactivity.
PHASE ONE:
For phase one of the Buffalo Trace Distillery Virtual Tour (BTDVT) project, we launched with 3 different tours: The Hard Hat Tour, which features the making of the greatest American Whiskey, The Distillery Tour, which focuses on historical facts and the overall distillery grounds, and The Barrel Tour, which takes users through the journey of oak barrels from charring to aging. In addition to the 3 tours, we added a teaser for phase two: The Time Machine, which takes users back to 7 periods of time in the history of Buffalo Trace Distillery.
PHASE TWO:
In Phase One of the BTD Virtual Tour experience, we laid out an amazing replica of the 400 acres distillery for users all over the world to tour around and learn about the National Landmark Distillery, virtually. In Phase Two, we integrated a Bourbon Trivia Game, where fans and Bourbon lovers around the world can challenge their knowledge. Users set out to find hidden Bourbon bottles within the virtual distillery and unlock up to 69 trivia questions. Users can compete for a top score on the world leaderboard!
BTD Virtual Tour’s Phase One received a 20% download rate from the 24,000 landing website visitors. As we continue to add fun and engaging features, such as Phase Two Trivia, we are expecting to see greater engagement metrics in the coming months!