Timex Earth Hour

Timex asked Bajibot to deliver a digital campaign that would help drive relevancy for the brand. We aligned Timex's signature Indiglo feature with the open-source Earth Hour movement. Bajibot created a WebGL pledge site where users are encouraged to share what they plan on doing for Earth Hour on March 28th at 8:30pm. In addition to the site, we created shareable social content to help drive awareness.