BP Viewfinder

Bajibot was tasked with extending the BP "Commitment to America" campaign into the digital space. This was a close collaboration with Ogilvy’s internal creative team to establish the look-n-feel, 3D animation and interactivity from the early phases of the concept development. The result was a full 360 panoramic experience housed within a Rich Media Expandable banner, where users are able to simulate as if they are looking through a binocular viewfinder to learn about BP’s continuous efforts in supporting jobs and education in America.