BLP Site

BLP Site

While gearing up for the Super Bowl launch of Anheuser-Busch's new beer innovation, Bud Light Platinum, Translation came to Bajibot to have us create the campaign's sleek website. This was a great opportunity to collaborate with a cool agency while helping to establish a hip, new brand.

Challenges

With Super Bowl Sunday only two weeks away, the site needed to be designed, launched, and securely linked to social media outlets in time for kickoff.

Solutions

We created a smoothly functioning site that featured responsive design and preserved the look of the site across all browsers and platforms. To further assist the social media element, we incorporated a Twitter aggregator pulling moderated tweets with #MakeItPlatinum into the site in order to track all the people drinking Bud Light Platinum.

Release Date

March 2012

Disciplines

Sites Development
Social Media